Advanced search

The benchmarking of the use of toolkit for mass customization in the automobile industry

Diego Castro Fettermann (Universidade Federal de Santa Catarina, Florianopolis, Brazil)
Márcia Elisa Soares Echeveste (Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil)
Guilherme Luz Tortorella (Universidade Federal de Santa Catarina, Florianopolis, Brazil)

Benchmarking: An International Journal

ISSN: 1463-5771

Publication date: 7 August 2017

Abstract

Purpose

The purpose of this paper is to examine the relation between the utilization of the customization strategy and the availability of the online toolkit and its features with the commercial variables of businesses.

Design/methodology/approach

The sample used in this paper consists of 134 cases of corporate brands in the automobile industry; their sales correspond to 49.12 percent of vehicles produced in 2012. The logistic regression analysis was then applied to the sample.

Findings

This paper confirmed the relationship between the use of toolkits for customization and business variables, like vehicle sales.

Originality/value

The generated model allows the prediction of market conditions which recommended to provide the toolkit for customization, and if implemented, what combination of features it must have.

Keywords

Citation

Fettermann, D.C., Echeveste, M.E.S. and Tortorella, G.L. (2017), "The benchmarking of the use of toolkit for mass customization in the automobile industry", Benchmarking: An International Journal, Vol. 24 No. 6, pp. 1767-1783. https://doi.org/10.1108/BIJ-01-2016-0002

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
Rent from Deepdyve
If you think you should have access to this content, click the button to contact our support team.
Contact us

We’re listening — tell us what you think

Join us on our journey