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Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory

Ji Min Shim (Kyonggi University, Suwon, Republic of Korea)
Won Seok Lee (Department of Tourism and Recreation, Kyonggi University, Suwon, Republic of Korea)
Joonho Moon (College of Business Administration, Kangwon National University, Chuncheon, Republic of Korea)
Myungkeun Song (College of Business Administration, Dong-A University, Busan, Republic of Korea)

British Food Journal

ISSN: 0007-070X

Article publication date: 15 June 2021

Abstract

Purpose

The purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation.

Design/methodology/approach

In this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental CSR, respectively. Amazon Mechanical Turk is used for data collection. The valid number of observations is 474. Structural equation modeling is implemented to test the research hypotheses.

Findings

The results indicate that price fairness, quarantine and hygiene positively affect the reuse intention of coffee shops. However, eco-friendliness appears to be an attribute that does not significantly affect reuse intention.

Originality/value

This study theoretically contributes to the literature by demonstrating the explanatory power of triple bottom line theory for café customer intention.

Keywords

Citation

Shim, J.M., Lee, W.S., Moon, J. and Song, M. (2021), "Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory", British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-12-2020-1134

Publisher

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Emerald Publishing Limited

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