Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining
ISSN: 0007-070X
Article publication date: 5 May 2020
Issue publication date: 12 October 2020
Abstract
Purpose
This study conceptualizes food delivery services as service mix decisions (SMDs) and illustrates a data-driven approach for the analysis of customers' written experiences.
Design/methodology/approach
Web scraping, text mining techniques as well as multivariate statistics are combined to uncover the structure of the three tiers of SMD from consumers' point of view.
Findings
The analyses reveal that fast food delivery is not primarily about speed but that there are four distinct experiential factors to be considered for SMDs. Fast food delivery services are associated both with the actual product (i.e. product issues and brand satisfaction) and with the augmented product (payment process and service handling).
Originality/value
Findings demonstrate the relevance of SMDs in omnichannel food retail environments and guide researchers in multistage analyses of consumers' online food reviews.
Keywords
Citation
Teichert, T., Rezaei, S. and Correa, J.C. (2020), "Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining", British Food Journal, Vol. 122 No. 11, pp. 3513-3528. https://doi.org/10.1108/BFJ-12-2019-0909
Publisher
:Emerald Publishing Limited
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