TY  - JOUR
AB  - Purpose The purpose of this paper is to analyse consumer perception of quality characteristics of chicken meat and chicken meat products in Southeast European countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, FYR of Macedonia, Montenegro, and Serbia).Design/methodology/approach Results were collected from a field survey by using data obtained from a questionnaire directed at 2,368 consumers during 2015.Findings This study identified four consumer segments: “typical”, “selective”, “chicken meat preparers” and “uninterested” chicken meat consumers.Originality/value Older consumers (50 years) have higher interest in chicken meat quality characteristics, while women are “chicken meat preparers”. Chicken meat consumers who prefer particular chicken parts and consume chicken meat because it is nutritious are found among the working population, while the most number of consumers “uninterested” in chicken meat come from Serbia.
VL  - 119
IS  - 7
SN  - 0007-070X
DO  - 10.1108/BFJ-11-2016-0547
UR  - https://doi.org/10.1108/BFJ-11-2016-0547
AU  - Skunca Dubravka
AU  - Tomasevic Igor
AU  - Zdolec Nevijo
AU  - Kolaj Rezear
AU  - Aleksiev Georgi
AU  - Djekic Ilija
PY  - 2017
Y1  - 2017/01/01
TI  - Consumer-perceived quality characteristics of chicken meat and chicken meat products in Southeast Europe
T2  - British Food Journal
PB  - Emerald Publishing Limited
SP  - 1525
EP  - 1535
Y2  - 2024/09/21
ER  -