Socio-demographic influences on various consumer food safety indices: an empirical study of ethnic Goan pork sausage consumers

Abstract

Purpose

The purpose of this paper is to assess food safety knowledge, choice behavior and health hazard concerns of ethnic Goan pork sausage consumers through various consumer food safety indices and also to evaluate socio-demographic influences on various consumer food safety indices.

Design/methodology/approach

Primary data in the form of 210 questionnaire responses were collected from Goan pork sausage consumers. Based on the responses, seven various consumer food safety indices were derived. The cumulative score of all the indices were normalized (0–1). The association between socio-demographic variables and consumer indices were evaluated using linear regression analysis, Pearson's correlation matrix, principal component analysis (PCA) and correspondence analysis (CA).

Findings

The results of the analysis indicate that the consumption of Goan pork sausages is most prevalent amongst younger people with high education having higher income. A majority of consumers have high score for the four consumer indices. The results of correlation analysis, regression analysis, PCA and CA revealed a significant association of consumer indices with socio-demographic variables.

Originality/value

The results of this study will provide a way forward for the evaluation of existing overall food safety concerns in the target population and in the future would be used for the promotion of good handling practices and health of Goan pork sausage consumers.

Citation

Rajkumar, S., Nayar, R., Rajagopal, K., Chakurkar, E.B., Venkatesh, V.S., Nambiar, P. and Paramesh, V. (2021), "Socio-demographic influences on various consumer food safety indices: an empirical study of ethnic Goan pork sausage consumers", British Food Journal, Vol. 123 No. 8, pp. 2670-2692. https://doi.org/10.1108/BFJ-10-2020-0986