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Attitudes toward food fraud in Israel and Germany

Inna Levy (Department of Criminology, Ariel University, Ariel, Israel) (Department of Interdisciplinary Studies, Zefat Academic College, Zefat, Israel)
Pamela Kerschke-Risch (Department of Social Sciences, University of Hamburg, Hamburg, Germany)

British Food Journal

ISSN: 0007-070X

Article publication date: 17 April 2020

Issue publication date: 11 June 2020

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Abstract

Purpose

The current research focused on attitudes toward food fraud (AFF) and examined the impact of types of food fraud, gender differences, and country of residence.

Design/methodology/approach

A convenience sample of German (n = 151) and Israeli (n = 496) participants was recruited through an online survey. They filled out a sociodemographic questionnaire and AFF scale, which includes three subscales: organic fraud, kosher fraud, and spraying fraud.

Findings

The results indicate that there is a significant effect of type of fraud, country of residence, and gender. German participants expressed more negative attitudes toward organic food fraud and less negative attitudes toward kosher fraud than Israeli participants. Women expressed more negative attitudes toward organic and kosher food frauds than men.

Originality/value

This study offers insight into cross-cultural and gender differences in attitudes toward food fraud. The findings suggest that public attitudes toward food fraud represent not just severity of possible consequences, but also environmental and religious aspects of consumption, norms and culture.

Keywords

Acknowledgements

Conflict of interests: none.

Citation

Levy, I. and Kerschke-Risch, P. (2020), "Attitudes toward food fraud in Israel and Germany", British Food Journal, Vol. 122 No. 7, pp. 2219-2232. https://doi.org/10.1108/BFJ-10-2019-0785

Publisher

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Emerald Publishing Limited

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