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Analysis of German wine consumers' preferences for organic and non-organic wines

Gergely Szolnoki (Geisenheim University, Geisenheim, Germany)
Katharina Hauck (Geisenheim University, Geisenheim, Germany)

British Food Journal

ISSN: 0007-070X

Article publication date: 9 April 2020

Issue publication date: 11 June 2020

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307

Abstract

Purpose

This study investigates organic wine consumption and analysed the motives, preferences and basic characteristics of German consumers of organic and non-organic wines.

Design/methodology/approach

The comparative study is based on data from a representative survey conducted with 2,000 consumers in Germany. Two segments of wine drinkers were created according to their consumption of organic wine. Consumers of organic and non-organic wine were compared by analysing the differences in wine-related behavioural factors and socio-demographic variables.

Findings

The study reveals that consumers of organic wine differ significantly from those who do not drink organic wines. Socio-demographic factors (e.g. age and social class) and behavioural attributes (e.g. frequency of wine consumption and involvement with and preference for other organic products) demonstrate the differences between the two consumer groups.

Originality/value

To our knowledge, no findings exist to date regarding differences between consumers of organic wine and consumers of non-organic wine. Therefore, these results fill a research gap and provide valuable inputs both to the wine industry as well as to the scientific community dealing with organic food preferences.

Keywords

Citation

Szolnoki, G. and Hauck, K. (2020), "Analysis of German wine consumers' preferences for organic and non-organic wines", British Food Journal, Vol. 122 No. 7, pp. 2077-2087. https://doi.org/10.1108/BFJ-10-2019-0752

Publisher

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Emerald Publishing Limited

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