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Serving sizes and energy values on the nutrition labels of regular and diet/light processed and ultra-processed dairy products sold in Brazil

Priscila Pereira Machado (Department of Nutrition, Nutrition in Foodservice Research Centre (NUPPRE), Federal University of Santa Catarina, Florianópolis, Brazil.)
Mariana Vieira dos Santos Kraemer (Department of Nutrition, Nutrition in Foodservice Research Centre (NUPPRE), Federal University of Santa Catarina, Florianópolis, Brazil)
Nathalie Kliemann (Department of Nutrition, Nutrition in Foodservice Research Centre (NUPPRE), Federal University of Santa Catarina, Florianópolis, Brazil)
Cláudia Flemming Colussi (Department of Public Health, Federal University of Santa Catarina, Florianópolis, Brazil)
Marcela Boro Veiros (Nutrition Postgraduate Program (PPGN), Nutrition in Foodservice Research Centre (NUPPRE), Federal University of Santa Catarina, Florianópolis, Brazil)
Rossana Pacheco da Costa Proença (Nutrition Postgraduate Program (PPGN), Nutrition in Foodservice Research Centre (NUPPRE), Federal University of Santa Catarina, Florianópolis, Brazil)

British Food Journal

ISSN: 0007-070X

Article publication date: 4 July 2016

310

Abstract

Purpose

The purpose of this paper is to analyse and compare the serving sizes and energy values reported on the nutrition information of all processed and ultra-processed dairy products in their regular and diet/light versions available for sale in a large supermarket in Brazil.

Design/methodology/approach

A check was done for associations between the compliance of reported serving sizes, energy values per serving and energy density for regular foods and foods advertised at “diet/light” (with reduced fat and calories).

Findings

The data included information from 451 dairy product labels. Most of the products had serving sizes smaller than the reference set by Brazilian law. A high variability of serving sizes was found for similar products. “Diet/light” foods tend to report serving sizes that are even smaller and more inadequate. Moreover, the energy density of these products was similar to that of the regular foods. Smaller serving sizes may be being presented on “diet/light” foods in order to report lower energy values and on similar foods to show non-existent differences in energy values. These results point to the importance of standardizing serving size information on food labels so that consumers have access to clear and accurate information about food products.

Originality/value

This was the first census-type study to analyse the serving size information of dairy products at a supermarket of one of the ten largest supermarket chains in Brazil. This work extends the scope of current food labelling and contributes to the discussion about how nutrition labelling has been presented to Brazilian consumers and its possible consequences for food choices and the guarantee of consumer rights.

Keywords

Acknowledgements

This work was supported by the Council for the Development of Postgraduate Personnel (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior; CAPES). CAPES had no role in the design, analysis or writing of this paper. The authors declare that they have no conflicts of interest.

Citation

Machado, P.P., Kraemer, M.V.d.S., Kliemann, N., Colussi, C.F., Veiros, M.B. and Proença, R.P.d.C. (2016), "Serving sizes and energy values on the nutrition labels of regular and diet/light processed and ultra-processed dairy products sold in Brazil", British Food Journal, Vol. 118 No. 7, pp. 1579-1593. https://doi.org/10.1108/BFJ-10-2015-0353

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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