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The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods

Faruk Anıl Konuk (Department of Business Administration, Sakarya University, Sakarya, Turkey)

British Food Journal

ISSN: 0007-070X

Article publication date: 2 February 2015

Abstract

Purpose

The purpose of this paper is to examine the effects of price consciousness and sale proneness on purchase intentions regarding with expiration date-based priced perishable foods.

Design/methodology/approach

Data were collected from a convenience sample of consumers with structured questionnaires. Structural equation modeling was used in order to test the proposed hypotheses.

Findings

Results of a structural model reveal positive relationship between price consciousness and sale proneness. The findings also confirm the effect of price consciousness on purchase intentions toward expiration date-based priced perishable foods. On the other hand, the results have not support the positive effect of sale proneness on purchase intentions.

Originality/value

To the knowledge, this is the first study which has examined the relationships between price consciousness, sale proneness and purchase intentions in the context of expiration date-based pricing.

Keywords

Citation

Konuk, F.A. (2015), "The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods", British Food Journal, Vol. 117 No. 2, pp. 793-804. https://doi.org/10.1108/BFJ-10-2013-0305

Publisher

:

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited