To read this content please select one of the options below:

Antecedents of farmers’ willingness to participate in short food supply chains

Chrysanthi Charatsari (School of Agriculture, Aristotle University of Thessaloniki, Thessaloniki, Greece)
Fotis Kitsios (Department of Applied Informatics, University of Macedonia, Thessaloniki, Greece)
Amalia Stafyla (Technological Educational Institute of Central Macedonia, Katerini, Greece)
Dimitrios Aidonis (Department of Logistics, Technological Educational Institute of Central Macedonia, Katerini, Greece)
Evagelos Lioutas (School of Agriculture, Aristotle University of Thessaloniki, Thessaloniki, Greece)

British Food Journal

ISSN: 0007-070X

Article publication date: 26 July 2018

Issue publication date: 20 September 2018

784

Abstract

Purpose

Despite the increasing consumers’ intent to support short food networks, the expansion of short food supply chains (SFSCs) remains limited. The purpose of this paper is to identify potential antecedents of farmers’ willingness to participate in SFSCs.

Design/methodology/approach

Using data from a sample of Greek farmers the authors examined whether farmers’ citizenship behaviour, the levels of their perceived competencies and the degree to which they feel accepted by their communities affect their willingness to engage in SFSCs.

Findings

Results indicate that producers’ citizenship behaviour does indeed have a positive impact on willingness to participate in SFSCs, whereas their perceptions of the acceptance they enjoy within their communities also significantly predict this willingness. On the contrary, self-perceived lack of communication and collaboration competencies diminishes this willingness.

Originality/value

To the best of our knowledge, this study is one of the first attempts to explore the role of farmers’ competencies in their willingness to participate in SFSCs. In addition, by integrating concepts derived from multiple disciplines, our work adds new factors in the wide spectrum of forces that impel or suppress farmers’ willingness to take part in alternative food distribution networks.

Keywords

Citation

Charatsari, C., Kitsios, F., Stafyla, A., Aidonis, D. and Lioutas, E. (2018), "Antecedents of farmers’ willingness to participate in short food supply chains", British Food Journal, Vol. 120 No. 10, pp. 2317-2333. https://doi.org/10.1108/BFJ-09-2017-0537

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Related articles