TY  - JOUR
AB  - Purpose This systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?Design/methodology/approach This work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.Findings Results, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, consumption settings, labeling strategies and the use of medals and awards on labels emerged as relevant factors to deal with consumer's risk-reduction strategies.Research limitations/implications The main limit is the adoption of a systematic review method.Practical implications Results suggest that wine managers should invest in acquiring more knowledge about consumers' profiles in both Worlds for their marketing campaigns, labeling and advertisement strategies. Although geographical cues are considered relevant in consumers' buying decisions, extrinsic cues are also increasingly acceptable, and there should be more investment in publicizing geographical attributes around the world.Originality/value This is the first review focusing exclusively on the role of geographical cues on consumer's behavior toward New and Old World wine producers.
VL  - 122
IS  - 4
SN  - 0007-070X
DO  - 10.1108/BFJ-08-2019-0580
UR  - https://doi.org/10.1108/BFJ-08-2019-0580
AU  - Giacomarra Marcella
AU  - Galati Antonino
AU  - Crescimanno Maria
AU  - Vrontis Demetris
PY  - 2020
Y1  - 2020/01/01
TI  - Geographical cues: evidences from New and Old World countries' wine consumers
T2  - British Food Journal
PB  - Emerald Publishing Limited
SP  - 1252
EP  - 1267
Y2  - 2024/09/19
ER  -