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Forecasting the next revolution: food technology’s impact on consumers' acceptance and satisfaction

Nuria Recuero-Virto (Commerce and Tourism Faculty, Complutense University of Madrid, Madrid, Spain)
Cristina Valilla-Arróspide (Commerce and Tourism Faculty, Complutense University of Madrid, Madrid, Spain)

British Food Journal

ISSN: 0007-070X

Article publication date: 14 January 2022

Issue publication date: 3 November 2022

667

Abstract

Purpose

In a sector that needs to satisfy a fast-increasing population, advancements like cultivated meat and bio-circular economy are basic to sustain the industry and the society. As innovations are key for economic and social progress, it is crucial to understand consumers' position on this matter.

Design/methodology/approach

Based on text data mining, 7,030 tweets were collected and organised into 14 different food-related topics. Of the total, 6 of these categories were positive, 5 were negative and 3 were neutral.

Findings

In total, 6 categories related to food technologies were positively perceived by Twitter users, such as innovative solutions and sustainable agriculture, while 5 like the virtual dimensions of the industry or crisis-related scenarios were negatively perceived. It is remarkable that 3 categories had a neutral sentiment, which gives ground to improvement before consumers have a negative opinion and consequently will be more complicated to change their minds.

Originality/value

Technological innovations are becoming predominant in the food industry. The SARS-CoV-2 pandemic has made the sector improve even faster. Traditional methods needed to be substituted and technologies such as robots, artificial intelligence, blockchain and genetics are here to stay.

Keywords

Citation

Recuero-Virto, N. and Valilla-Arróspide, C. (2022), "Forecasting the next revolution: food technology’s impact on consumers' acceptance and satisfaction", British Food Journal, Vol. 124 No. 12, pp. 4339-4353. https://doi.org/10.1108/BFJ-07-2021-0803

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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