The purpose of this paper is to analyse if German consumers are willing-to-pay a price premium for local food produced with local feed. The study provides insights into reasons explaining consumer preferences for animal products produced with local feed.
Computer self-assisted personal interviews (CASI) with 1,602 German consumers were conducted. To calculate the price premium for local feed, consumers were asked about their willingness-to-pay (WTP) for local feed. The respondents had to indicate their WTP for the local feed share levels 75, 90 and 100 per cent for pork cutlets, beef steaks, eggs and milk. To measure the impact of consumers’ attitudes and sociodemographic background on the WTP, a zero-inflated negative binomial regression model (ZINB) was calculated.
The study reveals that there is a high WTP for animal products produced with local feed. Furthermore, it delivers interesting insights into the WTP for different shares of local feed. Increasing WTPs for a 75, 90 and 100 per cent local feed origin could be found. The logit model in the zero-inflated regression showed that the buying frequency of organic foods exerted a particularly significant impact on one’s belonging to the group which has, in general, no additional WTP for locally produced feed.
Consumers’ perception of the supply chain of local products is virtually unexplored. This is one of the first papers that take this topic into account.
The authors would like to thank the anonymous reviewers for their careful reading of our manuscript and their many insightful comments and suggestions. The authors are grateful to Anne Christopherson for proofreading and copy-editing this paper.
Profeta, A. and Hamm, U. (2019), "Who cares about local feed in local food products? Results from a consumer survey in Germany", British Food Journal, Vol. 121 No. 3, pp. 711-724. https://doi.org/10.1108/BFJ-07-2018-0446Download as .RIS
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