Family businesses, corporate social responsibility, and websites

Lea Iaia (Department of Business Administration, Gabriele d’Annunzio University, Chieti-Pescara, Italy)
Demetris Vrontis (University of Nicosia, Nicosia, Cyprus)
Amedeo Maizza (Dipartimento di scienze dell’economia, Universita del Salento, Lecce, Italy)
Monica Fait (Dipartimento di scienze dell’economia, Universita del Salento, Lecce, Italy)
Paola Scorrano (Dipartimento di scienze dell’economia, Universita del Salento, Lecce, Italy)
Federica Cavallo (Dipartimento di scienze dell’economia, Universita del Salento, Lecce, Italy)

British Food Journal

ISSN: 0007-070X

Publication date: 1 July 2019

Abstract

Purpose

The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses.

Design/methodology/approach

Using a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software).

Findings

The analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses.

Research limitations/implications

One limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brand’s specific details.

Originality/value

The authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call “familiness.” This research could establish a starting point for further work within this important sector.

Keywords

Citation

Iaia, L., Vrontis, D., Maizza, A., Fait, M., Scorrano, P. and Cavallo, F. (2019), "Family businesses, corporate social responsibility, and websites", British Food Journal, Vol. 121 No. 7, pp. 1442-1466. https://doi.org/10.1108/BFJ-07-2018-0445

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.