TY  - JOUR
AB  - Purpose The purpose of this paper is to investigate whether there is a significant difference in consumer’s attitude and purchase intentions toward organic food and conventional food (non-organic food and non-genetically modified) under the influence of corporate social responsibility (CSR) for environmental protection in the context of global warming and frequent food safety issues.Design/methodology/approach To understand the triple bottom line(TBL) affect the consumers’ attitude and purchase intentions of organic food and conventional food from the consumer’s point of view, primary data collected via 363 valid questionnaires tested the conceptual model by structural equation modeling (SEM).Findings The results show that CSR has a significant influence on consumers’ perceived value. Moreover, perceived value is an important factor in affecting consumers’ attitude and purchase intentions. And consumers’ attitude toward environmental concern, food safety concern and CSR also have an indirect effect on purchase intentions.Originality/value The findings of the study would help corporations not only pursue economic profit but also keep a balance within the environment and the ecosystem, and serve as a reference to corporations to fulfill CSR for the goal of sustainable management.
VL  - 121
IS  - 2
SN  - 0007-070X
DO  - 10.1108/BFJ-07-2017-0403
UR  - https://doi.org/10.1108/BFJ-07-2017-0403
AU  - Hsu Shu Yen
AU  - Chang Chiao-Chen
AU  - Lin Tyrone T.
PY  - 2018
Y1  - 2018/01/01
TI  - Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions
T2  - British Food Journal
PB  - Emerald Publishing Limited
SP  - 333
EP  - 346
Y2  - 2024/04/23
ER  -