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A bibliometric analysis on packaging research: towards sustainable and healthy packages

Natalia Vila-Lopez (Comercialización e Investigación de Mercados, Faculty of Economics, University of Valencia, Valencia, Spain)
Inés Küster-Boluda (Comercialización e Investigación de Mercados, Faculty of Economics, University of Valencia, Valencia, Spain)

British Food Journal

ISSN: 0007-070X

Article publication date: 17 September 2020

Issue publication date: 20 January 2021

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Abstract

Purpose

The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last papers published in 2019.

Design/methodology/approach

A total of 1,170 scientific papers (including 14,177 citations within those papers) were retrieved from the Web of Science (WOS) and Scopus, dated from 1956 to 2019. Scimat software was used to analyse the data.

Findings

The results of this paper show that two main sectors constitute the focus of packaging studies from a marketing approach: food and tobacco. Recently, the main topics of research have evolved towards sustainable and health packaging, concerning different agents involved in packaging decisions: retailers, marketers, consumers and producers. So, both lines of research represent promising lines of research.

Originality/value

Three different investigating profiles (i.e. engineers, marketers-psychologists and doctors-scientists) have examined how packaging should be prepared to succeed. However, a holistic bibliometric analysis about “packaging” and “marketing” is missing from those three branches of knowledge. This study is important to guide future lines of research to fill the identified gaps.

Keywords

Citation

Vila-Lopez, N. and Küster-Boluda, I. (2021), "A bibliometric analysis on packaging research: towards sustainable and healthy packages", British Food Journal, Vol. 123 No. 2, pp. 684-701. https://doi.org/10.1108/BFJ-03-2020-0245

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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