Consumers in local food markets: from adoption to market co-creation?
ISSN: 0007-070X
Article publication date: 6 November 2020
Issue publication date: 5 February 2021
Abstract
Purpose
The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as the development of local food networks.
Design/methodology/approach
A systematic review of the literature on the adoption and diffusion of local food systems was conducted.
Findings
A total of three main challenges within the literature on the adoption and diffusion of local food are identified: the lack of a clear definition of what constitutes local food, divergent market assumptions and divergent consumer assumptions. In addition, this study points to the need for new perspectives on consumer adoption and diffusion of local food practices.
Originality/value
This paper provides an overview of current local food research streams and contributes to the literature on consumer adoption and diffusion of local food consumption.
Keywords
Acknowledgements
This research benefited from partial financial support from the Digifood project funded by the Norwegian Ministry of Agriculture and Food and the Research Council of Norway, project no. 301428.
Citation
Bentsen, K. and Pedersen, P.E. (2021), "Consumers in local food markets: from adoption to market co-creation?", British Food Journal, Vol. 123 No. 3, pp. 1083-1102. https://doi.org/10.1108/BFJ-03-2020-0173
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited