TY  - JOUR
AB  - Purpose The purpose of this paper is to comprehensively evaluate the connection between dietary choice and partisanship affiliation among the US population. Food has the potential to be a powerful factor connected to identity and political behaviour.Design/methodology/approach This study analyses survey data (including frequency distributions, cross-tabulations and Tobit regression models) from the Natural Marketing Institute’s 2016 LOHAS database with a total sample population of 4,134.Findings The results provide a platform for further exploring the interaction and effect of diet and partisan affiliation as it applies to political outcomes and market activities. This study confirms that individuals identify as either a Democrat or unaffiliated are more likely to report a vegan or vegetarian-based diet compared to Republicans. However, unaffiliated respondents are also just as likely as Republicans to report a red meat-intensive diet. Gender, race and education level are consistent explanatory factors across the entire population for influencing self-reported dietary behaviour, but location lifestyle factors, such as marital and employment status, influence partisan groups differently.Research limitations/implications The reliance of self-reported diet and partisan affiliation of respondents among US respondents.Originality/value Most research examining diet and political activities mostly stem from vegan and vegetarian identity research. This study provides a comprehensive evaluation on the relationship between diet and partisan affiliation in the broader public.
VL  - 122
IS  - 3
SN  - 0007-070X
DO  - 10.1108/BFJ-03-2019-0193
UR  - https://doi.org/10.1108/BFJ-03-2019-0193
AU  - Mosier Samantha L.
AU  - Rimal Arbindra P.
PY  - 2020
Y1  - 2020/01/01
TI  - Where’s the meat? An evaluation of diet and partisanship identification
T2  - British Food Journal
PB  - Emerald Publishing Limited
SP  - 896
EP  - 909
Y2  - 2024/04/20
ER  -