Consumers’ wine preferences in a changing scenario

Cristina Escobar (Centre for Agro-food Economy and Development, CREDA-UPC-IRTA, Castelldefels, Spain)
Zein Kallas (Centre for Agro-food Economy and Development, CREDA-UPC-IRTA, Castelldefels, Spain) (Agricultural Engineering School, Universitat Politècnica de Catalunya, Castelldefels, Spain)
José M. Gil (Centre for Agro-food Economy and Development, CREDA-UPC-IRTA, Castelldefels, Spain) (Agricultural Engineering School, Universitat Politècnica de Catalunya, Castelldefels, Spain)

British Food Journal

ISSN: 0007-070X

Publication date: 2 January 2018

Abstract

Purpose

Important socioeconomic changes have been undergone due to the international economic crisis. In Catalonia (Spain), political changes towards independentism also occurred within the same period. The purpose of this paper is to explore the consumers’ wine preferences in Catalonia in two different scenarios. In particular, the authors have focussed the interest in those preferences regarding the regional origin of the wine.

Design/methodology/approach

Data were elicited from two identical discrete choice experiments performed in two times: before (2008) and during the economic crisis (2010) in Catalonia, Spain.

Findings

The results imply that the external common circumstances may have had a homogenising influence in consumer choices by decreasing the level of randomness of consumers’ selection. Consumers’ preferences for a Catalan origin were enhanced during the crisis, while price became the most important attribute.

Research limitations/implications

Ideally, the participants involved in both experiments would have been the same. Unfortunately, this was not possible to maintain and it is one of the limitations of this study. The authors are also aware that other non-controlled variables may have also played a role and the conclusions that are driven should be taken carefully.

Originality/value

This paper contributes to the literature of the discrete choice modelling using the recently developed Generalized Multinomial Logit Model. To the knowledge this is the first application in the literature of wine preferences to measure the impact of the contextual changes (economic and political) in Catalonia (Spain).

Keywords

Citation

Escobar, C., Kallas, Z. and Gil, J. (2018), "Consumers’ wine preferences in a changing scenario", British Food Journal, Vol. 120 No. 1, pp. 18-32. https://doi.org/10.1108/BFJ-02-2017-0070

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.