The purpose of this paper is to assess the effect of attitudes towards functional foods (AFF) on university students’ satisfaction with food-related life (SWFL) and to distinguish student typologies, considering that the AFF are not homogeneous among consumers.
A survey was applied to 372 university students (mean age=20.4 years, SD=2.4) in Southern Chile. The questionnaire included the AFF questionnaire and the SWFL scale, questions about consumption and knowledge about functional food (FF) and socio-demographic characteristics.
Using confirmatory factor analysis (CFA) and structural equation modelling, it was found that AFF directly and significantly influence students’ SWFL. A cluster analysis applied to the Z-scores from the factors obtained by the CFA classified three typologies: positive towards FF (36.3 per cent), moderately positive towards FF (43.0 per cent) and negative towards FF (20.7 per cent). The positive towards FF type had a significantly greater SWFL score than the negative towards FF type. The types differ according to consumption and knowledge about FF.
This study was conducted in the context of only one country in South America.
This study is the first that assesses the effect of AFF on SWFL in a sample of university students. Fostering positive attitudes towards FF will allow for a growth in the degree of SWFL of university students with features similar to those of the study sample.
These results belong to the Fondecyt Project 1130165.
Schnettler, B., Adasme-Berríos, C., Grunert, K., Márquez, M., Lobos, G., Salinas-Oñate, N., Orellana, L. and Sepúlveda, J. (2016), "The relation between attitudes toward functional foods and satisfaction with food-related life", British Food Journal, Vol. 118 No. 9, pp. 2234-2250. https://doi.org/10.1108/BFJ-02-2016-0079Download as .RIS
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