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A trip down memory lane to travellers’ food experiences

Anam Afaq (Amity International Business School, Amity University, Noida, India)
Loveleen Gaur (Amity International Business School, Amity University, Noida, India)
Gurmeet Singh (School of Business and Management, The University of the South Pacific, Suva, Fiji)

British Food Journal

ISSN: 0007-070X

Article publication date: 4 August 2022




Research on food tourism has a significant impact on destination attractiveness. However, components interfacing food experiences and memory are under-researched topics in food tourism literature. Therefore, this study aims to present a framework based on the components of rememberable food experiences while travelling through the lens of the diffusion of sensory stimulation.


This study adopted a qualitative application of “Memory-Work”, a social constructionist archetype suggested for food tourism-related research. A survey was conducted, and the respondents were asked an open-ended question.


The analysis found the components instigating these food experiences: Peculiar food and drink experience, setting/geographical location, companions and social interactions, celebrating occasions and touristic components (e.g. serendipitous travel experience and food nostalgic memory). Predominantly, rememberable food tourism experiences are more explicit than memorable tourism experiences.

Research limitations/implications

The components mentioned in this framework illustrate that various food-related experiences should be involved in destination marketing. Service providers could use these components to create unique destination stories.


This study is the first to present a newly developed framework for food tourism service providers that incorporates sensory impressions with food memories to explore the connection between food memories associated with a destination.



Afaq, A., Gaur, L. and Singh, G. (2022), "A trip down memory lane to travellers’ food experiences", British Food Journal, Vol. ahead-of-print No. ahead-of-print.



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