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Global responsible intergenerational leadership: The quest of an integration of intergenerational equity in corporate social responsibility (CSR) models

Julia Puaschunder (Department of Economics, The New School for Social Research, New York, New York, USA)

Annals in Social Responsibility

ISSN: 2056-3515

Article publication date: 3 May 2016




Global systemic risks of climate change, overindebtedness in the aftermath of the 2008/2009 World Financial Crisis and the need for pension reform in the wake of an aging western world population, currently raise attention for intergenerational fairness. Pressing social dilemmas beyond the control of singular nation states call for corporate social activities to back governmental regulation in crisis mitigation. The purpose of this paper is to promote the idea of intergenerational equity in the corporate world.


Theoretical description.


In the given literature on global responsible leadership in the corporate sector and contemporary corporate social responsibility (CSR) models, intergenerational equity appears to have been neglected. While the notion of sustainability has been integrated in CSR models, intergenerational equity has hardly been touched on as for being a more legal case for codifying the triple bottom line.

Practical implications

Advocating for integrating intergenerational equity concerns in CSR models in academia and practice holds untapped advantages of economically influential corporate entities, corporate adaptability and independence from voting cycles.

Social implications

Integrating a temporal dimension in contemporary CSR helps imbuing a longer-term perspective into the corporate world alongside advancing tax ethics and global governance crises prevention.


Future research avenues comprise of investigating situational factors influencing intergenerational leadership in the international arena in order to advance the idea of corporations tackling the most pressing contemporary challenges of mankind.



Financial support of the Fritz Thyssen Foundation, the New School for Social Research, the University of Vienna as well as the Vienna University of Economics and Business is gratefully acknowledged. The author declares no conflict of interest. The author thanks the audience of her presentation at the Vienna University of Economics and Business Department of Global Business and Trade in May 2014 for valuable feedback. All omissions, errors and misunderstandings in this piece are solely the author’s.


Puaschunder, J. (2016), "Global responsible intergenerational leadership: The quest of an integration of intergenerational equity in corporate social responsibility (CSR) models", Annals in Social Responsibility, Vol. 2 No. 1, pp. 113-123.



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