TY - JOUR AB - Purpose This paper aims to provide a reflection on using Faff’s (2016) pitching template to design and present a genuine research pitch.Design/methodology/approach As this is a Pitching Research Letter, there is only a suggested methodology which has not yet been used.Findings As this is a Pitching Research Letter, there are no findings.Originality/value It speaks to the journey of the pitch, a series of iterative processes from inception, the initial discovery of the research idea; to conclusion, delivering the pitch to a learned audience and receiving valuable feedback to develop and advance it. VL - 30 IS - 2 SN - 1030-9616 DO - 10.1108/ARJ-07-2016-0093 UR - https://doi.org/10.1108/ARJ-07-2016-0093 AU - McCredie Bronwyn G. PY - 2017 Y1 - 2017/01/01 TI - Equity market consequences of the social media revolution T2 - Accounting Research Journal PB - Emerald Publishing Limited SP - 132 EP - 136 Y2 - 2024/05/10 ER -