The purpose of this paper is to provide a discussion of the application of the Faff (2015) pitch template to a financial accounting research topic.
The author recounts her personal experience with completing the template for a pitch that examines reporting conciseness in the context of integrated reporting.
The template was found useful in refining a research idea in a structured manner.
The letter also demonstrates how the template was used as a research collaboration tool when engaging with collaborators on research projects.
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