A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts

Abstract

Purpose

The purpose of the paper is to test and compare a framework of firms' business sustainability endeavours with internal and external stakeholders in an oriental business context and to verify the validity and reliability of a stakeholder framework through time and across oriental and occidental business contexts.

Design/methodology/approach

Quantitative approach based on a questionnaire survey in corporate Taiwan with a response rate of 68.5%. Multivariate analysis is undertaken to uncover the measurement properties of a stakeholder framework.

Findings

A framework of firms' business sustainability endeavours with internal and external stakeholders appears valid and reliable through time and across occidental and oriental business contexts.

Research limitations/implications

This study verifies and fortifies a stakeholder framework through time and across business contexts consisting of five stakeholder groups: upstream, the focal firm, downstream, market and societal.

Practical implications

The framework of firms' business sustainability endeavours provides guidance to firms in their endeavours of business sustainability with internal and external stakeholders.

Originality/value

This study contributes to existing theory and previous studies by validating a stakeholder framework of business sustainability with internal and external stakeholders beyond occidental business context to be also valid and reliable in oriental ones.

Citation

Lee, T.-R., Lin, K.-H., Chen, C.-H., Otero-Neira, C. and Svensson, G. (2022), "A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts", Asia Pacific Journal of Marketing and Logistics, Vol. 34 No. 5, pp. 963-986. https://doi.org/10.1108/APJML-12-2020-0911