The framework for designing new logistics service product: a multi-case investigation in China

Weihua Liu (College of Management and Economics, Tianjin University, Tianjin, China)
Di Wang (College of Management and Economics, Tianjin University, Tianjin, China)
Xuan Zhao (College of Management and Economics, Tianjin University, Tianjin, China)
Cheng Si (College of Management and Economics, Tianjin University, Tianjin, China)
Ou Tang (Department of Management and Engineering, Division of Production Economics, Linköping University, Linköping, Sweden)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Publication date: 9 September 2019

Abstract

Purpose

The purpose of this paper is to analyze the influencing factors of new logistics service product design (NLSPD) in China to establish a theoretical framework for the future development of the logistics industry.

Design/methodology/approach

The paper adopts the multi-case study method based on a sample of four Chinese logistics enterprises, in which the authors consider the logistics service maturity (LSM), a distinct characteristic of logistics enterprises.

Findings

NLSPD is directly related to the degree of supply–demand matching (SDM) and LSM. Customer demand, service capability and peer competition influence the performance of NLSPD through the SDM degree, whereas LSM moderates these influencing mechanisms. Moreover, the degree of SDM has a positive impact on LSM.

Practical implications

The findings can help the managers of logistics enterprises and practitioners in the logistics industry understand the complexity of NLSPD. First, they should broaden and deepen their service offering to enhance the degree of LSM. Second, they should pay attention to the factors that affect SDM systematically. Finally, it is vital to balance the relationship between LSM and SDM.

Originality/value

NLSPD has become an important tool affecting the competitiveness and sustainability of logistics service enterprises. This is the first paper to propose a theoretical framework for NLSPD that considers the characteristic of the logistics industry. It clarifies the mechanisms of influencing factors, and contributes to the literature by filling the research gap.

Keywords

Citation

Liu, W., Wang, D., Zhao, X., Si, C. and Tang, O. (2019), "The framework for designing new logistics service product: a multi-case investigation in China", Asia Pacific Journal of Marketing and Logistics, Vol. 31 No. 4, pp. 898-924. https://doi.org/10.1108/APJML-12-2017-0338

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.