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Impacts of the perceived quality by consumers’ of à la carte restaurants on their attitudes and behavioural intentions

Gustavo Quiroga Souki (Programa de Mestrado Profissional em Administração, Centro Universitario Una, Belo Horizonte, Brazil)
Luiz Marcelo Antonialli (Departamento de Administração e Economia, Federal University of Lavras, Lavras, Brazil)
Álvaro Alexandre da Silveira Barbosa (Universidade Federal de São João del-Rei, São João del-Rei, Brazil)
Alessandro Silva Oliveira (Universidade Federal de Mato Grosso do Sul, Chapadão do Sul, Brazil)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 28 August 2019

Issue publication date: 14 January 2020

Abstract

Purpose

À la carte restaurants have faced increasing challenges in meeting the needs and desires of new food consumers. The purpose of this paper is to propose and test a model for evaluating the consumers’ perceived quality of à la carte restaurants and to review the impact on their attitudes and behavioural intentions.

Design/methodology/approach

A survey was conducted with 508 university students in Brazil, and the data were analysed using structural equation modelling (SEM).

Findings

The results showed that global perceived quality (GPQ), which is a multidimensional construct with nine dimensions, directly impacted emotions, the satisfaction and perceived value by consumers. This satisfaction positively affected word-of-mouth (WOM) communication and the propensity for loyalty. Price did not have a statistically significant impact on customer satisfaction.

Originality/value

This paper, based on the structural model herein proposed and tested, is the most complete of all available articles in the literature about à la carte restaurants, as this study contemplates a greater number of perceived quality factors. In addition, both tangible and intangible perceived quality factors were included in this tested model, which goes beyond what is typically contemplated in other such. Moreover, none of the existing articles in the existing literature simultaneously observed the relationship between perceived quality, positive and negative emotions, price, perceived value, satisfaction, WOM communication and propensity to loyalty. Finally, the questionnaire developed in this study could be used both by academics in future studies and by restaurant managers.

Keywords

Citation

Souki, G.Q., Antonialli, L.M., Barbosa, Á.A.d.S. and Oliveira, A.S. (2020), "Impacts of the perceived quality by consumers’ of à la carte restaurants on their attitudes and behavioural intentions", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 2, pp. 301-321. https://doi.org/10.1108/APJML-11-2018-0491

Publisher

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Emerald Publishing Limited

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