TY  - JOUR
AB  - Purpose The purpose of this paper is to conduct an in-depth interview with the Chief Executive Officer (CEO) of Larry Jewelry, a luxury jeweller with boutiques in Hong Kong and Singapore. Given the ever-evolving luxury jewellery market in South East Asia, it is paramount to understand the success factors of the luxury jewellery sector.Design/methodology/approach An in-depth interview approach is used to understand the antecedents of the success of the luxury jewellery sector. Specifically, this paper presents a complex business model of Larry Jewelry and an in-depth interview with the CEO of Larry Jewelry for current insights in the sector.Findings This paper highlights the history of Larry Jewelry, its product segments and the key elements of its business blueprint. Specifically, the success of Larry Jewelry is attributed to its business model and strong branding on quality, craftsmanship, rarity, human interaction and trust.Originality/value Despite the substantial growth in the luxury jewellery sector, there is relatively little research on the success factors of this industry, especially in South East Asia. The current research provides practical insights into business blueprint of a successful luxury jeweller in Hong Kong and Singapore.
VL  - 31
IS  - 4
SN  - 1355-5855
DO  - 10.1108/APJML-10-2018-0415
UR  - https://doi.org/10.1108/APJML-10-2018-0415
AU  - Pereira Beulah
AU  - Teah Kevin
AU  - Sung Billy
AU  - Teah Min
PY  - 2019
Y1  - 2019/01/01
TI  - Building blocks of the luxury jewellery industry: conversations with a CEO
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - Emerald Publishing Limited
SP  - 817
EP  - 829
Y2  - 2024/04/19
ER  -