Social religiosity: concept and measurement across divergent cultures
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 9 November 2015
Abstract
Purpose
The purpose of this paper is to develop a scale to measure social religiosity (SR) and assess its measurement invariance across different cultures.
Design/methodology/approach
The research relied on samples from China (n=486), India (n=377), Japan (n=362), Korea (n=386), and the USA (n=580). The invariance process involved carrying out a series of confirmatory factor analyses with progressively more restrictive constraints.
Findings
Results show the SR scale to be reliable and valid across culturally and religiously diverse countries. Implications of the findings are also discussed.
Originality/value
Based on Katz (1988) this is a new scale to measure SR and its measurement invariance is assessed across culturally divergent countries.
Keywords
Acknowledgements
This research was partly supported by a summer research grant from the Frank G. Zarb School of Business to the first author and a Hofstra research leave to the second author. Data collection were supported by funds from the Department of Marketing and International Business, Zarb School of Business.
Citation
Mathur, A., Barak, B., Zhang, Y., Lee, K.S., Yoo, B. and Ha, J. (2015), "Social religiosity: concept and measurement across divergent cultures", Asia Pacific Journal of Marketing and Logistics, Vol. 27 No. 5, pp. 717-734. https://doi.org/10.1108/APJML-10-2014-0144
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited