How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 30 November 2021
Issue publication date: 22 November 2022
Abstract
Purpose
The success of social commerce group-buying information system (IS) is not a simple accumulation of functions, but a complex process of system integration that makes it difficult to design a high-quality website to improve the conversion rate of users has become a top priority for online companies. The purpose of this study is to further improve the IS success model to adapt to the new research scenarios and explore the boundary conditions between different satisfaction and repurchase intention.
Design/methodology/approach
In this study, the users who have used the group-buying website quality for social commerce in the last 6 months are the objects of this study. Finally, 436 valid data were collected by questionnaire survey and analyzed by Smart PLS.
Findings
The results indicate that the four dimensions of website quality enhance consumers' economic satisfaction and social satisfaction, except that the path of system quality and social satisfaction is not significant. Economic satisfaction and social satisfaction also have a significant positive effect on repurchase intentions. Besides, the interactive effect of customer involvement and economic satisfaction has no significant impact on repurchase intention, but customer involvement plays a moderate role in the path of social satisfaction on repurchase intention.
Originality/value
n order to make the IS success model better evaluate the characteristics of social commerce sites comprehensively, this present research introduces the measurement construct of interaction quality. Moreover, this study examines the effect of mechanism of economic satisfaction and social satisfaction on repurchase intention from the perspective of practical benefit and psychology. Finally, the boundary conditions of the effect of satisfaction on repurchase intention are explored.
Keywords
Acknowledgements
Acknowledgements and funding: The authors gratefully acknowledge the support provided by National Natural Science Foundation of China (No. 71972175) and Qinxin Talents Cultivation Program of Beijing Information Science and Technology University (No. QXTCP B201906). The authors thank the editor Prof. Ian Phau and reviewers for their helpful comments.
Citation
Sun, Z., Zhao, H. and Wang, Z. (2022), "How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users", Asia Pacific Journal of Marketing and Logistics, Vol. 34 No. 10, pp. 2109-2129. https://doi.org/10.1108/APJML-04-2021-0231
Publisher
:Emerald Publishing Limited
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