A study of motivation and team member selection in online games
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 11 November 2019
Issue publication date: 6 August 2020
Abstract
Purpose
The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment.
Design/methodology/approach
A self-administered questionnaire was developed and administered to an online sample of 9,335 CR3 players.
Findings
The findings of this research indicated that social and immersion motivations have a significant effect on TMS. Additionally, it was discovered that achievement motivation has a positive relationship with dispositional TMS, a negative relationship to bond-based TMS. The moderation effect of frequency and gender is also demonstrated.
Research limitations/implications
The study verified the relationships of the theoretical model of the game motivation and TMS.
Originality/value
This study provides advice to operators of online games when motivating players to work in groups.
Keywords
Acknowledgements
The project is supported by Zhejiang Provincial Natural Science Foundation (LY15G020009) and National Natural Science Foundation of China (71202079).
Citation
Lou, T., Zu, Y. and Zhu, L. (2020), "A study of motivation and team member selection in online games", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 6, pp. 1286-1304. https://doi.org/10.1108/APJML-04-2019-0234
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited