How selection attributes affect golfers’ satisfaction: a meta-analysis

Hyun-Duck Kim (Department of Sports Marketing, College of Physical Education, Keimyung University, Daegu, The Republic of Korea)
Angelita Bautista Cruz (Department of Physical Education, College of Physical Education, Keimyung University, Daegu, The Republic of Korea)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Publication date: 9 September 2019

Abstract

Purpose

The purpose of this paper is to summarize the results of existing studies that addressed the relationship between the selection attributes of golf businesses and golfers’ satisfaction in South Korea.

Design/methodology/approach

Studies on the relationship between selection attributes and satisfaction per golf facility type were retrieved from the Korean Citation Index. Using Comprehensive Meta-Analysis version 2, the effect sizes (ESs) for the following relationships were calculated: between selection attributes and satisfaction with golf facilities in general; between selection attributes and satisfaction per distinct golf facility types (outdoor golf courses vs screen golf facilities); and between the sub-factors of selection attributes and satisfaction per golf facility.

Findings

Medium ESs were found between selection attributes and satisfaction with golf facilities in general (0.394), outdoor golf courses (0.336) and screen golf facilities (0.370). The choice attribute factors of accessibility, employees and concession had large effects on golfers’ satisfaction with outdoor golf courses, while services and concession had large effects on golfers’ satisfaction with screen golf facilities.

Originality/value

Among many Asian countries, golf is extremely popular and attracts more business than other sports; however, changes in consumer viewpoints and business trends necessitate consistent refinement. This meta-analytic approach offered a macro perspective on how golf facility administrators might sustain and develop their businesses by highlighting what choice attributes matter most to golf consumers.

Keywords

Citation

Kim, H. and Cruz, A. (2019), "How selection attributes affect golfers’ satisfaction: a meta-analysis", Asia Pacific Journal of Marketing and Logistics, Vol. 31 No. 4, pp. 944-956. https://doi.org/10.1108/APJML-04-2018-0147

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Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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