Perceived benefits and church participation: A comparative study among regular and irregular church goers

Riza Casidy (School of Management and Marketing, Deakin University, Burwood, Australia)
Yelena Tsarenko (Department of Marketing, Monash University, Caulfield, Australia)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Publication date: 4 November 2014

Abstract

Purpose

The purpose of this paper is to examine the relationship between perceived benefits and church participation among regular and irregular church goers (ICG).

Design/methodology/approach

The research incorporates a descriptive research design. In total, 564 questionnaires were completed by active and relapsed members of churches in Australia. Hierarchical regression analysis was conducted to examine the relationship between constructs.

Findings

This study provides empirical evidence that perceived spiritual and social benefits have a positive and significant relationship with church participation in both regular and ICG sample group. Perceived purpose-in-life (PIL) benefits are not related to church participation in both sample groups.

Practical implications

The findings may guide leaders of religious organisations to understand the importance of spiritual and social benefits in attracting prospective church members. The marketing message of religious organisation should therefore focus on spiritual and social appeals.

Originality/value

Past researchers have not looked into the dynamic relationships between perceived benefits and church participation among regular and irregular church members, particularly in Australia, hence research is to be called for in this area. The study provides a further empirical support for the importance of social benefits within the church settings.

Keywords

Citation

Casidy, R. and Tsarenko, Y. (2014), "Perceived benefits and church participation: A comparative study among regular and irregular church goers", Asia Pacific Journal of Marketing and Logistics, Vol. 26 No. 5, pp. 761-776. https://doi.org/10.1108/APJML-04-2014-0055

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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