TY  - JOUR
AB  - Purpose The purpose of this research is to examine the type of online reviews (review timeliness, review quantity, and review valence) and its relationship toward online purchase intention for electronic products among millennials in Malaysia.Design/methodology/approch The quantitative approach and simple random sampling methodology were used in this research. Data were gathered through a survey instrument, and the partial least squares structural equation modeling (PLS-SEM) technique was subsequently applied to 215 responses. The model explained 36.3 percent variation of the major constructs in relation to online purchase intention of electronic products amongst Malaysian millennials.Findings Review timeliness is the most influential online reviews element towards Malaysian millennials' online purchase intention for electronic products.Originality/value This research project has provided the researcher and marketers with more clarity into the area of online purchase intention for electronic products, which is a volatile and dynamic area with continuous uncertainty.
VL  - 32
IS  - 7
SN  - 1355-5855
DO  - 10.1108/APJML-03-2019-0192
UR  - https://doi.org/10.1108/APJML-03-2019-0192
AU  - Cheong Jian Wei
AU  - Muthaly Siva
AU  - Kuppusamy Mudiarasan
AU  - Han Cheng
PY  - 2020
Y1  - 2020/01/01
TI  - The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - Emerald Publishing Limited
SP  - 1519
EP  - 1538
Y2  - 2024/04/24
ER  -