TY  - JOUR
AB  - Purpose Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of compulsive buying, which are conceptualized as impulsive and obsessive–compulsive buying, and the mediation effect of brand attachment.Design/methodology/approach Using purposive sampling, a self-administered questionnaire was completed by 600 young consumers in Malaysia. Partial least squares structural equation modeling was used to test the hypothesized relationships.Findings The results show that materialism, utilitarian value, and brand attachment are positively related to impulsive buying, while materialism, hedonic value, and brand attachment have a positive effect on obsessive–compulsive buying. In addition, brand attachment is found to mediate the effect of materialism and utilitarian value on both compulsive buying.Research limitations/implications The study provides new insights into brand management literature by examining the predictors of impulsive and obsessive–compulsive buying. Moreover, brand attachment is found to be a significant mechanism that induces negative buying behavior. However, due to the growth of online shopping, future research should consider different types of retailers to provide a more comprehensive understanding of the subject matter in the modern business landscape.Originality/value Being one of the few studies to address both impulsive and obsessive–compulsive buying behaviors among consumers, this study highlights the essential role of brand attachment as a mediator in the contemporary setting. Moreover, the interrelationships between self-congruence, materialism, hedonic value, utilitarian value, brand attachment, and compulsive buying behavior are examined in a holistic manner.
VL  - 32
IS  - 7
SN  - 1355-5855
DO  - 10.1108/APJML-03-2019-0126
UR  - https://doi.org/10.1108/APJML-03-2019-0126
AU  - Lim Xin-Jean
AU  - Cheah Jun-Hwa
AU  - Cham Tat Huei
AU  - Ting Hiram
AU  - Memon Mumtaz Ali
PY  - 2020
Y1  - 2020/01/01
TI  - Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - Emerald Publishing Limited
SP  - 1539
EP  - 1563
Y2  - 2024/04/25
ER  -