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Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation

Maryam Emami (UTM International Business School (UTM IBS), Universiti Teknologi Malaysia, Skudai, Malaysia)
Sajad Rezaei (Department of Marketing and Enterprise, University of Worcester, Worcester, UK)
Naser Valaei (Liverpool Business School, Liverpool John Moores University, Liverpool, UK)
John Gardener (University of Worcester, Worcester, UK)

Asia-Pacific Journal of Business Administration

ISSN: 1757-4323

Article publication date: 7 April 2022

Issue publication date: 2 January 2023




The objective of this study is to examine the structural relationship between creativity-relevant processes, domain-relevant skills, intrinsic task motivation, creativity and the moderating effect of social environment (sufficient resources, workgroup support, realistic work pressure and lack of organizational impediments).


A total of 289 valid questionnaires were collected from engineering students in Malaysian universities to test the measurement as well as the structural model using partial least squares (PLS) path modelling.


This study reveals that while a high level of domain-relevant skills, intrinsic task motivation and creativity-relevant processes influence creativity among the sample of engineering students, social environment acts as an insignificant moderator to the creativity perception. While the statistical results support the structural relationships (direct effects), the social environment shows the insignificant moderating effect (except creativity relevant process to sufficient resource to creativity). Work-group support, sufficient resources and lack of organizational impediments, as the three factors of the social environment, will not have any effect on creativity of upcoming engineers.


While businesses in the emerging markets mostly neglect the concept of developing creative mindsets among engineering students, in the competitive world of business that is extremely fast-paced, being creative within a business setting will act as a paramount criterion to differentiate. Practical and theoretical implications are discussed.



Emami, M., Rezaei, S., Valaei, N. and Gardener, J. (2023), "Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation", Asia-Pacific Journal of Business Administration, Vol. 15 No. 1, pp. 139-160.



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