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Marketers' psychological capital and performance: The mediating role of quality of work life, job effort and job attractiveness

Nguyen Dinh Tho (International School of Business, University of Economics HCM City, Ho Chi Minh, Vietnam University of Western Sydney, Sydney, Australia)
Nguyen Dong Phong (University of Economics HCM City, Ho Chi Minh, Vietnam)
Tran Ha Minh Quan (International School of Business, University of Economics HCM City, Ho Chi Minh, Vietnam)

Asia-Pacific Journal of Business Administration

ISSN: 1757-4323

Article publication date: 1 April 2014

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Abstract

Purpose

Realizing the importance of psychological capital of marketers for their work, the authors aim to investigate the mediating role of quality of work life, job effort, and job attractiveness in the relationship between psychological capital and job performance of marketers in a transitioning market, Vietnam.

Design/methodology/approach

To test the mediating role of quality of work life, job effort, and job attractiveness in the relationship between psychological capital and job performance, the authors used a survey data set collected from 696 marketers working for various types of firms in Ho Chi Minh City, Vietnam.

Findings

The authors found that psychological capital has both direct and indirect impacts, mediated by quality of work life, job attractiveness, and job effort, on job performance of marketers.

Practical implications

The findings suggest that firms should pay attention to psychological capital in their recruiting, training, and development programs.

Originality/value

This study documents the mediating role of quality of work life, job effort, and job attractiveness in the relationship between psychological capital and job performance of marketers in a transitioning market, Vietnam.

Keywords

Acknowledgements

This research was funded by a grant from the UEH International School of Business, University of Economics Ho Chi Minh City, Grant No. UEH.ISB.11.003.

Citation

Dinh Tho, N., Dong Phong, N. and Ha Minh Quan, T. (2014), "Marketers' psychological capital and performance: The mediating role of quality of work life, job effort and job attractiveness", Asia-Pacific Journal of Business Administration, Vol. 6 No. 1, pp. 36-48. https://doi.org/10.1108/APJBA-04-2013-0026

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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