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Building an integrated conceptual model of competitive learning capability: A strategic management perspective

Dilnaz Muneeb (College of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates)
Kok Wei Khong (School of Management and Marketing, Taylor’s University, Subang Jaya, Malaysia)
Christine Ennew (University of Warwick, Coventry, UK)
Mohan Avvari (Nottingham University Business School, University of Nottingham, Semenyih, Malaysia)

Asia-Pacific Journal of Business Administration

ISSN: 1757-4323

Article publication date: 17 September 2019

Issue publication date: 4 November 2019




The purpose of this paper is to provide insights into the overarching role of learning capabilities by presenting a framework to describe how learning capability development is captured by combining the three main elements of internal marketing orientation, exploratory capabilities and resource recombination.


This is a conceptual paper building upon the theoretical integration approach of Mayer and Sparrowe (2013) to establish competitive empowerment through learning capability development, effective internal response and resources recombination.


The competitive learning capability model provides a firm’s foundation for theorizing organizational competitive models from an internal perspective, by mastering learning capability development at the centre of the model.

Research limitations/implications

The paper emphasizes the competitive connotation of learning capabilities as a construct in strategic management. It shows the underlying role of learning across organizational processes; hence, its theoretical significance through the learning capabilities model.

Practical implications

This paper argues that learning is at the centre of organizational competitiveness. Firms can achieve more fruitful results by continuously implementing resource integration strategies built on their learned experiences.


The principal significance of this paper lies in the achievement of conceptualizing learning from a strategic management perspective. Insight in this area helps bridge organizational efforts in pursuit of competitive advantage by exploiting key core learning competencies embedded in a firm’s resources and capabilities.



Muneeb, D., Khong, K.W., Ennew, C. and Avvari, M. (2019), "Building an integrated conceptual model of competitive learning capability: A strategic management perspective", Asia-Pacific Journal of Business Administration, Vol. 11 No. 3, pp. 267-287.



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