The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques.
Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed.
Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing.
The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere.
There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general.
This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
The research was funded by the Arts and Humanities Research Council as part of the “Past, Present and Future Craft Practice” project (2005-2010).
Valentine, L., Fillis, I. and Follett, G. (2013), "An exploratory investigation into the role of a research and development programme on future craft practice", Arts Marketing: An International Journal, Vol. 3 No. 2, pp. 95-116. https://doi.org/10.1108/AM-11-2011-0033Download as .RIS
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