Why people use social networking sites passively: An empirical study integrating impression management concern, privacy concern, and SNS fatigue

Abstract

Purpose

The purpose of this paper is to explore the underlying mechanism of how passive social networking site (SNS) use happens from aspects of impression management concern, privacy concern, and SNS fatigue, and then examine whether sense of membership can work as a moderator in this process.

Design/methodology/approach

The authors proposed a research model by integrating impression management concern, privacy concern, and SNS fatigue. A total of 301 valid online questionnaires were collected, and these data were assessed by PLS-SEM.

Findings

The results show that both impression management concern and privacy concern have direct and positive effects on passive SNS use, and meanwhile they can also indirectly and positively affect passive SNS use through SNS fatigue. Besides, the relationships between impression management concern and its outcomes (SNS fatigue and passive SNS use) can be moderated by sense of membership.

Originality/value

This research is novel in focusing on the formation of passive SNS use and providing new insight into some factors which can trigger users’ passive behaviors in SNS usage. The findings will contribute to SNS literature by offering a well proven conceptual model that facilitates the understanding of passive SNS use.

Citation

Zhu, X. and Bao, Z. (2018), "Why people use social networking sites passively: An empirical study integrating impression management concern, privacy concern, and SNS fatigue", Aslib Journal of Information Management, Vol. 70 No. 2, pp. 158-175. https://doi.org/10.1108/AJIM-12-2017-0270