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Gamification effects on users' motivation to contribute knowledge in a Portuguese Q&A community

Isabel Oliveira Jordao do Amaral (Global Marketing, Cake Corporation, Seoul, Republic of Korea)
Minhyung Kang (Department of e-Business, School of Business, Ajou University, Suwon, Republic of Korea)

Aslib Journal of Information Management

ISSN: 2050-3806

Article publication date: 13 July 2021

Issue publication date: 19 July 2021

446

Abstract

Purpose

This research investigates the detailed mechanisms of how gamification affordances influence intrinsic and internalized extrinsic motivation and ultimately improve the quality and quantity of knowledge contribution.

Design/methodology/approach

Survey responses from 154 users of Stack Overflow in Portuguese were analyzed by the partial least squares–structural equation modeling approach to validate the research model.

Findings

Challenge and goal setting influence individuals to reach the flow state, which increases the quantity of knowledge contribution. Rewards enhance the quality of knowledge contribution through perceived self-worth. Social comparison increases perceived reputation, but its impact does not ultimately lead to knowledge contribution.

Originality/value

The current study differentiated types of motivation and dimensions of knowledge contribution when exploring the effects of gamification affordances. This perspective was proven helpful to understand the various gamification affordances' influence on knowledge contribution.

Keywords

Citation

Oliveira Jordao do Amaral, I. and Kang, M. (2021), "Gamification effects on users' motivation to contribute knowledge in a Portuguese Q&A community", Aslib Journal of Information Management, Vol. 73 No. 4, pp. 578-599. https://doi.org/10.1108/AJIM-10-2020-0340

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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