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Explaining consumers' continuous purchase intention toward subscriber-based knowledge payment platforms: findings from PLS-SEM and fsQCA

Xin Liu (School of Economics and Finance, Xi'an Jiaotong University, Xi'an, China)
Chenghu Zhang (School of Economics and Finance, Xi'an Jiaotong University, Xi'an, China)
Jiaqi Wu (School of Economics and Finance, Xi'an Jiaotong University, Xi'an, China)

Aslib Journal of Information Management

ISSN: 2050-3806

Article publication date: 6 January 2023

51

Abstract

Purpose

The purpose of this study is to investigate the influencing mechanism of consumers' continuous purchase intention toward the subscriber-based knowledge payment platforms (SBKPPs).

Design/methodology/approach

This study obtained 226 valid samples through questionnaire surveys and used partial least square structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) methods to elucidate the complex causal patterns of consumers' continuous purchase intention toward the SBKPPs.

Findings

The findings revealed that perceived utilitarian value, perceived hedonic value and perceived social value directly affected consumers' continuous purchase intention, while content quality and service quality indirectly affected consumers' continuous purchase intention. In addition, this study also demonstrated that all factors must be combined to play a role, and there exist four configurations resulting in consumers' continuous purchase intention toward the SBKPPs.

Research limitations/implications

The results can help researchers and practitioners better understand the causal patterns of consumers' continuous purchase intention toward the SBKPPs.

Originality/value

This study contributes to the knowledge payment literature by investigating consumers' continuous purchase intention toward the SBKPPs. This study also provides practical enlightenment for the SBKPPs' marketing.

Keywords

Acknowledgements

The authors appreciate the valuable suggestions from peer reviewers. This work was supported by the National Planning Office of Philosophy and Social Sciences (grant number 17ZDA147).

Citation

Liu, X., Zhang, C. and Wu, J. (2023), "Explaining consumers' continuous purchase intention toward subscriber-based knowledge payment platforms: findings from PLS-SEM and fsQCA", Aslib Journal of Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AJIM-08-2022-0359

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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