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What motivates people to continuously engage in online task-oriented check-ins? The role of perceived social presence

Wenzheng Sun (School of Journalism and Communication, Nanjing University, Nanjing, China)
Hong Liu (School of Management, Nanjing University of Posts and Telecommunications, Nanjing, China)
Nainan Wen (School of Journalism and Communication, Nanjing University, Nanjing, China)

Aslib Journal of Information Management

ISSN: 2050-3806

Article publication date: 19 August 2022

Issue publication date: 23 March 2023

366

Abstract

Purpose

Online task-oriented check-ins (i.e. OTOCs) are popular means of tracking personal progress in certain fields. This study focused on the use of OTOC platforms and explored the predictors of individuals' continuing usage intention.

Design/methodology/approach

A model was proposed to understand Chinese users' continuous intention of OTOCs based on the UTAUT framework. Perceived social presence was also incorporated as a predictor of continuance intention of OTOC platforms. A survey of 397 users of the OTOC platforms was conducted in Nanjing, China.

Findings

Performance expectancy, hedonic motivation, and habit had direct, positive influence on the continuous use intention, whereas effort expectancy and social influence were not significant predictors of continuance intention of OTOCs. Perceived social presence was a significant, indirect predictor of intention to continuously use the OTOCs, and the relationship was mediated by performance expectancy, hedonic motivation, and habit.

Originality/value

This study distinguished OTOCs from other modes of self-tracking and extended the UTAUT framework by incorporating perceived social presence as a predictor of continuous technology use in the context of OTOCs. This study also provided a deeper understanding of the interrelations between the explanatory variables of the model that have been identified as robust in previous literature on technology use.

Keywords

Acknowledgements

Funding: This research was supported by grants from the National Social Science Foundation of China (19CXW036).

Citation

Sun, W., Liu, H. and Wen, N. (2023), "What motivates people to continuously engage in online task-oriented check-ins? The role of perceived social presence", Aslib Journal of Information Management, Vol. 75 No. 2, pp. 390-406. https://doi.org/10.1108/AJIM-05-2022-0252

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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