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COVID-19 pandemic and entrepreneurial intention among university students: a contextualisation of the Igbo Traditional Business School

Agu Godswill Agu (Marketing, Faculty of Business Administration, Abia State University, Uturu, Nigeria)
Onwuka Onwuka Okwara (Accounting, Faculty of Business Administration, Abia State University, Uturu, Nigeria)
Ebere Rejoice Okocha (Marketing, Evangel University Akaeze, Okpoto, Nigeria)
Nnamdi O. Madichie (Bloomsbury Institute, London, UK) (Nnamdi Azikiwe University, Awka, Nigeria)

African Journal of Economic and Management Studies

ISSN: 2040-0705

Article publication date: 24 November 2021

Issue publication date: 15 February 2022

278

Abstract

Purpose

This study investigates and contextualises the Igbo Traditional Business School (ITBS) and planned entrepreneurial behaviour across Nigerian higher education sector in a period of crisis occasioned by the COVID-19 pandemic.

Design/methodology/approach

The study is based on a quantitative survey of undergraduate students on ITBS, and the data were analysed using the SmartPLS structural equation modelling (SEM).

Findings

The study finds that the COVID-19 pandemic has had negative influence on attitudes, subjective norms, perceived behavioural control (PBC) and entrepreneurial intention (EI) of students, but these negative influences are mediated/moderated by the ITBS.

Practical implications

The study presents some practical and managerial implications that will be of interest to ITBS administrators, the government and other stakeholder groups.

Originality/value

While research has increasingly explored the role of the ITBS in promoting entrepreneurial activities, not much has been linked to coping mechanisms for students in crisis times. The study unearths the “positive” influence of the pandemic on entrepreneurship and how the ITBS mediates the “negative” aspects of COVID-19 on entrepreneurial vocation.

Keywords

Acknowledgements

The authors are grateful to the Editor, Prof. John Kuada and two anonymous reviewers for their contributions that helped in strengthening this paper.

Citation

Godswill Agu, A., Okwara, O.O., Okocha, E.R. and Madichie, N.O. (2022), "COVID-19 pandemic and entrepreneurial intention among university students: a contextualisation of the Igbo Traditional Business School", African Journal of Economic and Management Studies, Vol. 13 No. 1, pp. 89-104. https://doi.org/10.1108/AJEMS-05-2021-0227

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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