Sustainable entrepreneurship practices in women-owned micro enterprises using evidence from Owino market, Kampala, Uganda
African Journal of Economic and Management Studies
ISSN: 2040-0705
Article publication date: 3 May 2022
Issue publication date: 30 August 2022
Abstract
Purpose
This study aims to explore the sustainable entrepreneurship practices undertaken in women-owned businesses, challenges and strategies that women business owners intend to adopt to implement more sustainable entrepreneurship practices using evidence from Uganda.
Design/methodology/approach
This study is cross-sectional and qualitative in nature. It involved conducting in-depth interviews with women business owners operating in Owino market and study results were analyzed using ATLAS. ti 8.
Findings
The results indicate that women business owners undertake social, environmental and economic practices in their businesses. However, participants are constrained by fire outbreaks, riskiness of their businesses and breakdown of machinery. Therefore, indicated plans of using energy-saving stoves and electronic tailoring machines digitizing their businesses and hiring skilled workers in order to improve sustainable entrepreneurship practices in their businesses.
Originality/value
This study offers maiden evidence on the sustainable entrepreneurship practices undertaken by women business owners, challenges faced and strategies undertaken to support uptake of more sustainable entrepreneurship practices in their businesses using evidence from Uganda.
Keywords
Acknowledgements
The authors would like to express their gratitude to the management of Makerere University Business School, Faculty of Graduate Studies and Research, and Norad-NORHED for funding a study from which this paper was developed. The authors also wish to thank the anonymous reviewers.
Citation
Kimuli, S.N.L., Sendawula, K. and Nagujja, S. (2022), "Sustainable entrepreneurship practices in women-owned micro enterprises using evidence from Owino market, Kampala, Uganda", African Journal of Economic and Management Studies, Vol. 13 No. 3, pp. 508-523. https://doi.org/10.1108/AJEMS-05-2021-0223
Publisher
:Emerald Publishing Limited
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