TY - JOUR AB - Purpose The purpose of this paper is to provide insight into the students’ adoption rate of the online examinations at Universitas Terbuka (UT), which is a hotbed of technological innovation in higher education, by analyzing the students’ adoption rate of the online examinations related to their academic factors (program of study, GPA, credit earned), socioeconomic status (age, sex, marital status, employment status), and residential factor.Design/methodology/approach This is an in-depth case study of 1,540 first-year students for the period ranging from the start of the second semester of 2013 to the first semester of 2016 at Bengkulu Regional Office of UT. During the term, quantitative data were set up with ordinal regression to measure the extent to which the adoption rate categories were influenced by such demographic characteristics as academic attainment, personal background, and current residence.Findings The results showed that while the program of study, grade point average, credits earned, sex, and residence had systematic effects on adopter categories, employment and marital status did not. The highlights of the results were that students with GPA less than or equal to 2.9 were 2.02 times likely to fall into a higher adopter category as compared to those with GPA above 2.9, and students residing in city were 2.50 times more likely to hit the higher levels of adopter category, compared to those residing outside city.Research limitations/implications As this is a case study of the students enrolled in the second semester of 2013 and because there has been a rapid change in the way people access information technology, further work should be done, in particular on the sample of students who have enrolled lately.Practical implications The institution of open and distance learning (ODL) should accelerate the introduction of new learning resources based on diffusion of innovation modeling.Social implications It is also recommended to especially encourage the new students of ODL to have a feeling of easiness and self-confidence regarding online examinations, and understand their importance. To achieve this objective, regional office staffs can guide the students to try out the online examination in the orientation study activities for new students.Originality/value Despite the extensive research on diffusion model for the past decades, this field of study has much more to offer in terms of describing and incorporating such current innovation as an online examination in ODL platforms with which to associate students’ academic and demographic profiles. VL - 12 IS - 1 SN - 1858-3431 DO - 10.1108/AAOUJ-01-2017-0004 UR - https://doi.org/10.1108/AAOUJ-01-2017-0004 AU - Sugilar Sugilar PY - 2017 Y1 - 2017/01/01 TI - The online examinations at Universitas Terbuka: an innovation diffusion viewpoint T2 - Asian Association of Open Universities Journal PB - Emerald Publishing Limited SP - 82 EP - 93 Y2 - 2024/04/24 ER -