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Unfurling the cultural value of street art experiences

Amelia Green (Street Studies, Ringsted, Denmark) (Department of Marketing, Griffith University, Gold Coast, Australia)
Steffen Gray (Street Studies, Ringsted, Denmark)

Arts and the Market

ISSN: 2056-4945

Article publication date: 1 April 2020

Issue publication date: 26 June 2020

531

Abstract

Purpose

The purpose of this paper is to begin unfurling the cultural value of street art experiences by opening up an audience-centred research stream sensitive to the nuances of this art form.

Design/methodology/approach

The paper develops a two-part model through which to investigate how everyday citizens experience street art. The methodology involves a purposeful literature review, and direct assessment of how the nuances of street art could pertain to audience experiences.

Findings

The first part of the model conceptualises the characteristics that distinguish contemporary street art from other art forms. To help further guide future research, the second part distinguishes six layers that frame street art audience experiences: (1) “the art”, (2) artist's intentions for the art, (3) the street artist, (4) experiential context, (5) social contexts and (6) audience interpretive lenses.

Research limitations/implications

The investigative model provides a constructive stimulus for substantive empirical inquiries into the dynamics, complexities and implications of everyday street art experiences.

Practical implications

The research stream developed could inform appropriate approaches to facilitating street art, and collaboration amongst street artists, facilitators, municipal representatives and policymakers.

Originality/value

The paper helps to open up an audience-centred approach to street art that intersects with recent developments in arts experience, cultural value and arts marketing.

Keywords

Acknowledgements

The authors would like to thank the two anonymous Reviewers for their thorough and constructive feedback.

Citation

Green, A. and Gray, S. (2020), "Unfurling the cultural value of street art experiences", Arts and the Market, Vol. 10 No. 2, pp. 65-82. https://doi.org/10.1108/AAM-09-2019-0028

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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