Unfurling the cultural value of street art experiences
Abstract
Purpose
The purpose of this paper is to begin unfurling the cultural value of street art experiences by opening up an audience-centred research stream sensitive to the nuances of this art form.
Design/methodology/approach
The paper develops a two-part model through which to investigate how everyday citizens experience street art. The methodology involves a purposeful literature review, and direct assessment of how the nuances of street art could pertain to audience experiences.
Findings
The first part of the model conceptualises the characteristics that distinguish contemporary street art from other art forms. To help further guide future research, the second part distinguishes six layers that frame street art audience experiences: (1) “the art”, (2) artist's intentions for the art, (3) the street artist, (4) experiential context, (5) social contexts and (6) audience interpretive lenses.
Research limitations/implications
The investigative model provides a constructive stimulus for substantive empirical inquiries into the dynamics, complexities and implications of everyday street art experiences.
Practical implications
The research stream developed could inform appropriate approaches to facilitating street art, and collaboration amongst street artists, facilitators, municipal representatives and policymakers.
Originality/value
The paper helps to open up an audience-centred approach to street art that intersects with recent developments in arts experience, cultural value and arts marketing.
Keywords
Acknowledgements
The authors would like to thank the two anonymous Reviewers for their thorough and constructive feedback.
Citation
Green, A. and Gray, S. (2020), "Unfurling the cultural value of street art experiences", Arts and the Market, Vol. 10 No. 2, pp. 65-82. https://doi.org/10.1108/AAM-09-2019-0028
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:Emerald Publishing Limited
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