TY  - JOUR
AB  - Purpose– The purpose of this paper is to posit a methodology for exploring promotional trailers in the public domain and a critical discussion of the findings therein. Design/methodology/approach– The approach utilises third part press as a mechanism to limit videosharing website results and allows for a varied corpus of data. Findings– The paper posits that the term “trailer” has shifted significantly since its original use in the film industry and now applies to a certain type of experiential promotion. Originality/value– This is the first time a methodology has been discussed that considers trailers as a shared vernacular term, rather than subject of historical archive.
VL  - 5
IS  - 2
SN  - 2056-4945
DO  - 10.1108/AAM-07-2014-0026
UR  - https://doi.org/10.1108/AAM-07-2014-0026
AU  - Vollans Ed
ED  - Dr Daniel Hesford and Dr Keith M. Johnston
PY  - 2015
Y1  - 2015/01/01
TI  - So just what is a trailer, anyway?
T2  - Arts and the Market
PB  - Emerald Group Publishing Limited
SP  - 112
EP  - 125
Y2  - 2024/04/25
ER  -