Does co-production build on co-creation or does co-creation result in co-producing?
ISSN: 2056-4945
Article publication date: 10 March 2020
Issue publication date: 19 March 2020
Abstract
Purpose
The purpose of this conceptual paper is to deepen the theoretical understanding on value (co-)creation particularly in the context of arts.
Design/methodology/approach
Through critical readings of the current theories on co-creation and co-production, we analyse literature relating to the network and service-dominant logic from the perspective of the arts field.
Findings
It is argued here that the context for value co-creation might be better analysed through network relationships, allowing a better identification of actors and their roles. We highlight the role of non-expert consumers through their co-creational experiences. In addition, we question the implicit assumption that the outcome of value co-creation is always progressive.
Practical implications
The paper provides deeper understanding for art managers of the mechanisms of value (co-)creation.
Social implications
The paper provides new knowledge of the variety of levels of relations in the value co-creation.
Originality/value
The novelty of the paper lies in the new conceptual framework that offers both a wider perspective for theory building of value (co)creation in the context of arts management and deeper understanding for art managers of the mechanisms of value (co-)creation.
Keywords
Acknowledgements
We would like to thank the anonymous reviewers for their thoughtful comments and efforts towards improving our manuscript of this conceptual paper. This work was supported by The Finnish Cultural Foundation, Satakunta Regional Fund for the corresponding author.
Citation
Luonila, M. and Jyrämä, A. (2020), "Does co-production build on co-creation or does co-creation result in co-producing?", Arts and the Market, Vol. 10 No. 1, pp. 1-17. https://doi.org/10.1108/AAM-04-2019-0014
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited