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Sustainability reporting and the theory of planned behaviour

Prabanga Thoradeniya (Monash Business School, Monash University, Clayton, Australia)
Janet Lee (Research School of Accounting, The Australian National University, Canberra, Australia,)
Rebecca Tan (Research School of Accounting, The Australian National University, Canberra, Australia,)
Aldónio Ferreira (Monash Business School, Monash University, Clayton, Australia,)

Accounting, Auditing & Accountability Journal

ISSN: 0951-3574

Article publication date: 21 September 2015

6269

Abstract

Purpose

Drawing upon the theory of planned behaviour (TPB), the purpose of this paper is to examine the influence of managers’ attitude and other psychological factors on sustainability reporting (SR). In doing so, this paper aims to respond to calls for the use of previously untried theoretical approaches on the SR literature.

Design/methodology/approach

The study uses a survey of top and middle-level managers of listed and non-listed companies in Sri Lanka. Data were analysed using a Partial Least Squares path model.

Findings

The findings indicate that managers’ attitude towards SR, belief about stakeholder pressure, and their capacity to control SR behaviour influence their intention to engage in SR and, indirectly, actual corporate SR behaviour (in the context of listed companies). However, whilst managers of non-listed companies exhibit the intention to engage in SR, the lack of a relationship between intention and behaviour suggests that companies face barriers towards SR due to lack of actual control over the SR process. Religion, in the case of non-listed companies, and education, in the case of listed companies, has some degree of influence over managers’ beliefs.

Research limitations/implications

The use of self-reported SR behaviour is a limitation but necessary to maintain anonymity of respondents. The low levels of self-reported SR correspond with past evidence on actual SR in developing countries.

Practical implications

The results show that managers’ psychological factors are important in determining SR behaviour in companies. Specifically, this highlights the possible roles that regulators, professional bodies and companies can play in improving educational and cultural influences towards improving the level of SR.

Originality/value

This is the first study to apply the TPB to understand SR behaviour by integrating psychological factors relating to managers’ belief, attitudes and perceptions.

Keywords

Acknowledgements

The authors are grateful to reviewers and participants of the European Accounting Association Annual Congress 2013, Portuguese-Centre for Social and Environmental Accounting Research Conference 2012, Accounting and Finance Association of Australia and New Zealand Annual Conference 2012 and the RMIT Accounting for Sustainability Conference 2012 for their constructive comments and helpful suggestions. Thanks to Wynne Chin for the use of PLS-Graph 3.0 and the Editor and anonymous reviewers of AAAJ.

Citation

Thoradeniya, P., Lee, J., Tan, R. and Ferreira, A. (2015), "Sustainability reporting and the theory of planned behaviour", Accounting, Auditing & Accountability Journal, Vol. 28 No. 7, pp. 1099-1137. https://doi.org/10.1108/AAAJ-08-2013-1449

Publisher

:

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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